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Before the opening of the final match, Pelé asked officials for a moment to tie his shoes before beginning play. All of the world watched… | Pelé, Soccer cup, Facts
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Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online
The Story of How Pelé's Shoe Deal Fueled the Feud Between the Founding Brothers of Adidas and Puma Surfaces
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One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
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THE SMARTEST BUSINESS MORE EVER! @ BUSINESS $120,000 Puma paid Pele $120,000 to tie his shoes before
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Was Pele Paid to tie his shoes during the 1970 World Cup Final?|Great Marketing PUMA GAVE$120,000|#1 - YouTube
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