![Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library](https://onlinelibrary.wiley.com/cms/asset/44a540ad-c540-45bb-b459-b25feb2bc126/jwip12173-fig-0003-m.png)
Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
Burberry - Varying prints and textures combine: a washed-denim jacket is worn over a lightweight cotton-silk tailored jacket in a wallpaper-inspired print. A striped shirt, floral jacquard slim denim and The Bridle
![Burberry - Love Print Check Stretch Cotton Oversized Shirt | HBX - Globally Curated Fashion and Lifestyle by Hypebeast Burberry - Love Print Check Stretch Cotton Oversized Shirt | HBX - Globally Curated Fashion and Lifestyle by Hypebeast](https://image-cdn.hypb.st/https%3A%2F%2Fs3.store.hypebeast.com%2Fmedia%2Fimage%2F92%2F77%2Fshirt_1_2-bdf55a9c1d320170a00a5c745ead.jpg?fit=max&w=720&q=90)
Burberry - Love Print Check Stretch Cotton Oversized Shirt | HBX - Globally Curated Fashion and Lifestyle by Hypebeast
![breasted trench coat brown & red 8037621 - print double - Straight Burberry logo - WorldpiweekShops - Straight Burberry худи оверсайз с принтом Horseferry breasted trench coat brown & red 8037621 - print double - Straight Burberry logo - WorldpiweekShops - Straight Burberry худи оверсайз с принтом Horseferry](https://cdn-images.farfetch-contents.com/16/14/86/88/16148688_30637261_600.jpg)
breasted trench coat brown & red 8037621 - print double - Straight Burberry logo - WorldpiweekShops - Straight Burberry худи оверсайз с принтом Horseferry
![Christopher Bailey takes Burberry back to the Seventies and out on the terraces | British GQ | British GQ Christopher Bailey takes Burberry back to the Seventies and out on the terraces | British GQ | British GQ](https://media.gq-magazine.co.uk/photos/5d138feaeef92133cf9fe8df/16:9/w_2560%2Cc_limit/Burberry-hp-GQ_11Jan16_b.jpg)