![Rich Sands on Twitter: "25 years since Reebok's "Dan or Dave" Olympic marketing campaign crashed and burned (June 27, 1992). I've still got the bumper sticker! https://t.co/sy5TDRPiGT" / Twitter Rich Sands on Twitter: "25 years since Reebok's "Dan or Dave" Olympic marketing campaign crashed and burned (June 27, 1992). I've still got the bumper sticker! https://t.co/sy5TDRPiGT" / Twitter](https://pbs.twimg.com/media/DDVGkE5XoAAV-vE.jpg:large)
Rich Sands on Twitter: "25 years since Reebok's "Dan or Dave" Olympic marketing campaign crashed and burned (June 27, 1992). I've still got the bumper sticker! https://t.co/sy5TDRPiGT" / Twitter
![The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com](https://bloximages.newyork1.vip.townnews.com/santafenewmexican.com/content/tncms/assets/v3/editorial/a/f1/af1a31fa-728f-5ea4-90d4-a8334b154fa4/594eef363e903.image.jpg?resize=330%2C500)
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
![WEIRD HISTORY iS Heading into the 1992 Olympics, Reebok had an idea to boost their sales over Nike. They signed on two American decathletes who were favored to win gold: Dan O'Brien WEIRD HISTORY iS Heading into the 1992 Olympics, Reebok had an idea to boost their sales over Nike. They signed on two American decathletes who were favored to win gold: Dan O'Brien](https://imageproxy.ifunny.co/crop:x-20,resize:640x,quality:90x75/images/be7e3e8b6f037b64dcfe767d3f7b0b732b6338266ff84f49273550797d512baa_1.jpg)